Date

8-2009

Degree Name

BS in Agricultural Business

Department

Agribusiness Department

Advisor(s)

Jenni James

Abstract

The purpose of the senior project was to test and estimate quantitative and qualitative relationships between wine bottle characteristics in two different wine consuming regions of California. A hedonic regression analysis was performed to evaluate the significance on price fluctuations based on varietals of wine that contain labels of origin from two American Viticultural Areas (AVA’s) in California. A hedonic regression analysis divided the price of the product into variables that composed the product. The division of variables allowed the researcher to examine and observe whether they are of high or low significance to the estimation of price. The senior project also performed a complex evaluation of regional, marketing, and bottling parameters according to price. In this study, screw cap bottling parameters were also evaluated because of the latest trends in market innovation for the wine industry.

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