Abstract

Environmental issues such as air and water quality related to livestock production currently receive much attention. Potential methods for environmental improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over one-half of the participants (62%) paid a premium, that did not vary significantly between differing regions of the United States. (JEL Codes Q13, Q25)

Disciplines

Agribusiness | Agricultural and Resource Economics | Business

Number of Pages

14

Publisher statement

All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies

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URL: http://digitalcommons.calpoly.edu/agb_fac/63