Recommended Citation
Published in University of California, Davis Department of Agricultural and Resource Economics, January 1, 1996, pages 1-28.
Abstract
The results from a survey of California agricultural marketing cooperatives illustrate the importance of boards of directors and management evaluating their strategic planning and performance. This evaluation process improves communication between the two groups, and determines where they agree or disagree on the importance of specific planning factors, competitive forces, strengths, weaknesses, distinctive competency, and performance of their cooperative.
Disciplines
Agribusiness | Agricultural and Resource Economics | Business
Copyright
1996 by Jay E. Noel and David J. Schaffner
COinS
URL: https://digitalcommons.calpoly.edu/agb_fac/53