Abstract

The results from a survey of California agricultural marketing cooperatives illustrate the importance of boards of directors and management evaluating their strategic planning and performance. This evaluation process improves communication between the two groups, and determines where they agree or disagree on the importance of specific planning factors, competitive forces, strengths, weaknesses, distinctive competency, and performance of their cooperative.

Disciplines

Agribusiness | Agricultural and Resource Economics | Business

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URL: http://digitalcommons.calpoly.edu/agb_fac/53