Presented at Applied and Agricultural Economics Association’s 2012 AAEA Annual Conference: Seattle, WA, August 12, 2012, pages 1-13.
Copyright © 2012 Marianne McGarry Wolf, Mitch Wolf, Tom Frawley, Ann Torres, and Shane Wolf.
Bradley and McDonald in a Harvard Business Review Blog discuss the difference between knowledge management and social media. They indicate that knowledge management is when company management tells employees what they need to know. In higher education faculty practice knowledge management by telling the students what they need to know. Social media is a method peers use to show connections the content they think is important. Bradley and McDonald believe that organizations can gain value from social media through mass collaboration. Mass collaboration occurs with “social media technology, a compelling purpose, and a focus on forming communities” (Bradley and McDonald, 2011). Can social media be used in higher education to enhance learning through student and faculty collaboration?