Published in Western Economics Forum, Volume 10, Issue 2, Fall October 1, 2011, pages 10-22.
Copyright © 2011 Western Agricultural Economics Association.
Over the past few decades, consumers have become more concerned about health and nutrition, which is displayed by an increased demand for organic foods. Once considered a niche product, organic food has become more affordable for consumers through its availability in conventional supermarkets. In 2010, organic food and beverages showed a 7.7% increase in annual sales compared to 2009 sales, with the highest growth rate of 11.8 % in organic produce (Organic Trade Association (OTA), 2011).