Date of Award

3-2016

Degree Name

BS in Agricultural Business

Department

Agribusiness Department

Advisor

Wayne Howard

Abstract

Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.

Included in

Agribusiness Commons

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